After more than 10 years of naming other people businesses, I have a simple advice for the new ones, eager to conquer this activity field:
1 – name the company with a single word and this word can be
2 – a person or a pet name. If you still want to communicate something with this word
3 – invent it by combining the 2 most defining words of the business (in this way, there is a much better chance in finding a free “.com” domain for it).
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