I will always disclose the conclusion first, assuming you have a busy, busy life. Always work for your portfolio and never, ever for your client. Take from the client only the raw problem and solve it with honesty, attention to details and grit. But if you don’t do it carefully, you’ll lose the client, his money, you’ll starve and die. :)
Now, I can assure you’ll forget this advice if you close this page before you read the rest (even if you find this useful and the smartest thing to do).
First, let me tell you how I see the idea of portfolio and how I see the client.
Coming back to the question in the title of this article, it seems a little bit counterintuitive to work for your portfolio instead of your client. Well, that’s because there is an important tint in it. Usually, the brief contains mixed information about the problem and design matters. Extract the raw variables but take design matter in your own hands because your client:
Now let’s get back to work. Time’s short while art is long.
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